Day 2 - Tuesday 7th July
OPENING REMARKS
09:00 - 09:15
Speaker:
PANEL DISCUSSION
09:05 - 10:05
The Budget Tug-of-War. A Side-by-Side Audit of Agency vs. In-House Spend
This session offers a rare, "open book" look at the financial realities...
This session offers a rare, "open book" look at the financial realities of 2026 by pairing an agency lead with an in-house brand executive to compare actual budgets and spending hurdles side-by-side. Attendees will learn how both sides are navigating inflation to find the "middle ground" where cost-saving meets high-impact delivery, designed to turn financial friction into collaborative event strategy.
CONTENT SESSION
15:50 - 16:20
Insight Exchange; The Behavioural Science Behind the Modern Attention Span: Designing Engaging and Memorable Experiences
This session will explore how insights from behavioural science can help us...
This session will explore how insights from behavioural science can help us understand how people pay attention, stay engaged and form lasting memories. It will connect these ideas to the practical challenge of designing experiences in a world where attention is fragmented and competition is constant. Blending theory with actionable takeaways, the session will offer a concise framework for creating experiences that are more engaging in the moment and more memorable afterwards.
