Maria Fronoshchuk

Maria is an applied behavioural scientist specialising in attention, engagement and behaviour change. Over the past decade, she has worked across strategy, marketing and communications to help brands and organisations design experiences, messages and interventions that people notice, remember and act on. Her work has spanned clients including Tesco, Sky, Visa, UNICEF, WHO and WWF, and is grounded in behavioural science training from the London School of Economics. She is also a lecturer in applied behavioural science and a certified trainer, helping professionals build practical skills in audience insight, behaviour change and experience design.