Many event planners are still getting to grips with the possibilities offered by AI - and now there’s yet another new piece of technology to contend with. ‘Agentic AI’ is the new hotness in intelligent automation - but what does it actually mean, and why should event planners care? In this session, you’ll learn (in layman’s terms) what agentic AI is, what it can do in the context of your events, and why you might want to explore using it as part of your workflow - as well as easy practical ways to start testing agentic AI out within your own projects

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Securing or defending an event budget is a persistent challenge, largely because planners and finance teams speak different languages. This session uses behavioral psychology to decode why budget holders say "no" and what CFOs actually look for in a proposal. By exploring cognitive biases like loss aversion and social proof, you will learn to translate creative vision into the commercial language finance controllers understand. We will introduce a practical framework for turning emotive pitches into evidence-based business cases, using storytelling to bridge the gap between creativity and commerce. You will leave with a clear, actionable toolkit to win your next budget conversation.

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