Head of Business Events, VisitScotland
Neil Brownlee leads a team of dedicated business event specialists based in Scotland and North America. Ultimately reporting into government, he is responsible for the development and implementation of the marketing strategy for business events at a national level for Scotland. Neil works closely with the city convention bureaux and main conferences centres in Scotland. Neil devised and implemented VisitScotland’s Policy Driven Model, which has raised business events to a higher strategic level within the country and aligns with the Scottish Government’s ambitions for the country across more than 40 policy areas.
With more than 30 years’ experience in the international hospitality and business events industry, Neil joined VisitScotland in 2008. His career prior to that included business development with Sodexo; Director of Sales & Marketing at Rocco Forte Hotels and revenue development with Le Meridien Hotels in the USA.