Wake The Tiger’s out-of-this-world experience is a self-guided, walk-through labyrinth of exploration which begins in an abandoned paint factory before journeying into the Dream Factory, and finally transcending to the OUTERverse. For both the young and young at heart, showcasing more than 40 spaces, it encourages visitors to discover and interact with the incredible art, and for those who value a deeper connection, dive into the story behind this unbelievably, challenged alternate world.

This soul-searching experience will take visitors on a limit-pushing voyage where adventure is not just a destination, but a state of mind…some may say a dimension beyond imagination.

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Wake The Tiger offers a unique mesmerising journey through a self-guided, walk-through labyrinth. Starting in an abandoned paint factory, visitors traverse the Dream Factory before transcending to the OUTERverse. 

The otherworldly adventure, featuring over 40 interactive spaces, captivates visitors of all ages and is fully accessible. With inclusivity and fairness at its core, it invites exploration and interaction with incredible art, while uncovering the story behind this extraordinary alternate world.

So how did this soul-stirring voyage come to be? And how can we gain inspiration to enhance our own event experiences?

This keynote and workshop will explore:

• The vision behind Wake The Tiger: blending creativity, art and storytelling 
• Integrating nature, planetary care, equality and fairness into experiences
• Practising what you preach as an events business
• Prioritising and embodying your business values

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Get ready to explore the most burning questions facing today's event planners. C&IT’s roundtable session will get you in front of other influential planners from brands, for a deep dive into the key trends affecting you right now. Using the newest C&IT State of the Industry survey findings, you will have the chance to brainstorm with fellow experts and shape the future of your industry.

We will cover all the hottest issues: from how easy (or tricky!) it is to find and keep the best talent, what's happening with event budgets and how to navigate these changes, as well as unpacking the secrets behind engaging audiences. We will also tackle how to make events more sustainable and  how to engage meaningfully with diversity and inclusion.

Join us for a chance to roll up your sleeves, swap stories and hatch game-changing ideas. If you're ready to be part of the movement shaping your industry, snag your spot now. 

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As the event industry undergoes a transformative shift towards eco-conscious, ethical, and responsible event planning, event professionals face a myriad of challenges to meet expectations while still endeavouring to deliver high-quality and successful event experiences.

This keynote and workshop will explore:

• How ESG differs from sustainability and what it encompasses
• The economic benefit of integrating ESG into your events and how to sell to clients and stakeholders
• Analysing an example event and identifying opportunities for sustainable choices

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The Georgian Pump Room has been the social heart of Bath for more than two centuries and boasts amongst its previous patrons Jane Austen and Charles Dickens. Take a seat under the Chandelier, enjoy a delicious meal and sample the spa water from the fountain, whilst listening to incredible music from the Pump Room Trio.

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The meetings and events sector is all about one thing: people. Nurturing human connection and fostering a sense of belonging are therefore cornerstones of successful event design.

In this session you will learn how to:

• Facilitate hyper-personalised, inclusive and accessible event experiences
• What diverse connections and belonging looks like for all, not just some 
• Practical tips and strategies to champion D&I in your event designs. 

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The use of AI in event planning, management and execution has the potential to revolutionise the industry for the better. But how do we effectively embrace AI and work alongside it collaboratively? What risks should we be aware of? This world cafe will discuss: 

AI-driven personalisation to enhance attendee experience
1) How can AI be used to tailor event experiences to individual attendee preferences?
2) What are some successful examples of AI-driven personalisation in events?
3) What challenges could arise when implementing AI personalisation, and how can we mitigate them? 

AI in event logistics: streamlining planning and execution
1) How can AI optimise event logistics e.g scheduling, resource allocation, and venue management?
2) What AI tools and technologies are currently available for event planners, and how effective are they?
3) What are the potential risks and limitations of relying on AI for event logistics, and how can they be managed?

AI for more effective marketing and engagement
1) How can AI improve marketing strategies for events, from targeting audiences to crafting personalised content?
2) What role does AI play in enhancing attendee engagement before, during, and after events?
3) How can event organisers balance AI-driven marketing with maintaining a personal touch?

Ethical considerations and risk management in AI integration
1) What ethical issues should be considered when integrating AI into event planning and management?
2) How can event organisers ensure data privacy and security when using AI technologies?
3) What are the key risks associated with IA in the events industry, and how can they be mitigated and managed?

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