Day 3 – Wednesday 5 July

09:45 - 10:00


Arrive at venue for registration and networking break

10:00 - 10:30

Keynote: Creating a work culture and environment to support wellness and deal with stress

One of the most toxic and infamous work environments in cultural history is at the fictional Runway Magazine in “The Devil Wears Prada”. While Runway Magazine is an extreme example of workplace stress, it is illustrative of the types of stressors that we face at work. Workplace stress is one of the most common problems employees and employers face today with over 40% of employees considering their jobs stressful. According to the World Health Organisation, workers who are stressed are more likely to be unhealthy, unmotivated, less productive and less safe in the workplace. The speaker will discuss how workplace stress can be addressed through wellness initiatives aimed at the helping the individual. They will also focus on organisational approaches to stress mitigation, through a healthy work environment and culture.

Main stage

10:30 - 11:15

Prearranged 1-2-1 meetings

11:15 - 11:30

Networking Break

11:30 - 12:00

Corporate breakout session: Hacking multigenerational engagement

Based on recent research, the session will share insights and data around how much planners consider age when planning events and experiences. It will debunk some traditional myths around different audience groups and delve into our own understanding of generational experience.

Agency breakout session: Using tech to create new worlds

Focusing on the latest insights, trends and innovations in festivalising corporate events, you will pick up ideas and tactics on how to change the vibe at corporate events. How to create an atmosphere of excitement and energy, and using experiential marketing to drive more engagement. We will also explore ways to use digital technology and data-driven insights to create immersive and customised experiences. We’ll also explore onsite ideas such as providing unique opportunities for networking, creating special moments and providing memorable experiences.

Incentives breakout session: To Be Confirmed

12:00 - 13:10

Prearranged 1-2-1 meetings

13:10 - 14:10

Networking lunch

14:10 - 15:10

Corporate roundtable: Virtual 4.0 - the future of online events

Some sectors have seen a rapid drop in the demand for virtual events, since the re-adoption of in-person events, post-pandemic. Others are still seeing interest from clients influenced by cost and sustainability pressures, as well as wanting to achieve an increased reach, on-demand content and inclusivity. Lessons learned over the pandemic are certainly not redundant, however there is increased demand for innovation, and less tolerance for technical hitches. Hear from X-Lab, on their experience, knowledge, and forward-thinking approach towards innovative experiences, exploring virtual and technological capabilities, and what drives the choice of platform when considering client requirements, audience engagement, and ESG.
Take this opportunity to ask questions and discuss possibilities and challenges.

Agency roundtable: Great expectations - doing more with less

Designed for agency event planners who have experienced shrinking budgets due to inflation and are still expected to deliver the same level of service and activities as before the pandemic.We aim to draw out creative strategies to stretch your budget and maximise ROI. You will pick up ideas on how to work smarter to create cost-effective solutions. The session will provide practical tips on managing client expectations, exploring alternative suppliers, adjusting planning timelines and identifying other potential funding sources.

Incentives roundtable: Courtroom: Why should clients spend money on a 'jolly'?

From simple touches to more elaborate surprises, little things at the venue can make a big impact on your incentive trip. What are the latest trends and strategies for enhancing the guest experience through small, thoughtful gestures? How can you maximise the power of small details in creating memorable guest experiences.

15:10 - 15:40

The C&IT Show

As the events and experience industry is re-emerging and reimagining following the pandemic’s disruption, drastic changes have taken shape. These changes have forever transformed the way we engage and connect with our audiences. Learn a new framework for navigating the ever-changing landscape of today’s industry and attendee behaviours—plus ways you can ensure a future of impactful experiences.

15:40 - 15:45

Closing Remarks

16:00 - 18:00

Travel home

Organised train from York to London Kings Cross Station