Day 3 – Wednesday 5 July

10:00 - 10:15

Registration / Welcome Back

Arrive at venue for registration and networking break

10:15 - 11:00

Keynote: What can event planners learn from this year's Eurovision?

Main stage

11:00 - 11:15

Networking Break

11:15 - 12:15

Prearranged 1-2-1 meetings

12:15 - 12:45

Corporate Sponsored roundtable by Freeman - Culture Catalysts - How live events can accelerate corporate culture.

We believe that events have never been more valuable than they are today. Freeman EMEA's latest white paper, "Culture Catalysts," addresses the value of live events in accelerating corporate culture in the era of the ‘nowhere office’. In this roundtable discussion we will explore how live events are a critical tool for CEOs and Chief People Officers (CPOs) in building a corporate culture that fosters employee engagement, retention, innovation, and productivity.

Agency breakout session: Great Expectations - doing more with less

Designed for agency event planners who have experienced shrinking budgets due to inflation and are still expected to deliver the same level of service and activities as before the pandemic. We aim to draw out creative strategies to stretch your budget and maximise ROI. You will pick up ideas on how to work smarter to create cost-effective solutions. The session will provide practical tips on managing client expectations, exploring alternative suppliers, adjusting planning timelines and identifying other potential funding sources.

Incentives Courtroom: Why should companies spend money on a 'jolly'?

From simple touches to more elaborate surprises, little things at the venue can make a big impact on your incentive trip. What are the latest trends and strategies for enhancing the guest experience through small, thoughtful gestures? How can you maximise the power of small details in creating memorable guest experiences.

12:45 - 13:45

Networking lunch

13:45 - 14:15

Corporate breakout session: Hacking multigenerational engagement

Based on recent research, the session will share insights and data around how much planners consider age when planning events and experiences. It will debunk some traditional myths around different audience groups and delve into our own understanding of generational experience.

Incentives breakout session: What qualifiers want from incentives

Sharing results from two recent surveys: SITE Foundation’s latest “Participant inSITEs” and the new 2023 Incentive Travel Index Survey. The session will deliver insights and trends highlighted by the research to advance the business case for incentive travel.

14:15 - 14:45

The C&IT Show: Four ways the future of events is changing forever

As the events and experience industry is re-emerging and reimagining following the pandemic’s disruption, drastic changes have taken shape. These changes have forever transformed the way we engage and connect with our audiences. Learn a new framework for navigating the ever-changing landscape of today’s industry and attendee behaviours—plus ways you can ensure a future of impactful experiences.

14:45 - 15:00

Closing Remarks

15:00 - 15:30

Head home / to the train station

Organised train from York to London Kings Cross Station at 16:02.